Is this design really that bad?
I think so.
I don't want to appear like I'm just jumping on the band wagon here but really.. It looks like it came from the 80's. It's jagged, brightly coloured, not visually appealing in the slightest and seems to have offended far away countries such as Iran. Many people even state their 9 year old could have done better.
Whoever thought it up was really on a mission to make it the most annoying, ugly logo ever and make enough people talk about it for it to get well known. This works quite a lot for advertising products, but I'm not sure what they meant to achieve here!
I feel the previous olympic logos leaned towards showing off their own style or something about their country. I would have preferred something more boring, classic looking. I like how the designers tried to say it was to include everyone, before aiming it at young people. I'm sure most of the older generations will not enjoy the insanely bright colour choices here. So does this even work? Growing up I haven't ever followed the olympics, not without soon flicking around to find something better. The only people I know who watch it are older. Personally, I feel a lot of this makes no sense. Who is this aimed at?
I don't feel like everything has to be plain and boring when appealing to a larger audience. Everything at once though? I'm not liking it. I just feel the logo says nothing about the country it's held in other than we make terrible logos. It is mostly just a date in horrible colours.
If I'm honest the branding in black and white actually looks quite nice. It's a memorable shape overall. But it's still ugly..
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